Our mission is to inspire people with SmartWool products that provide superior performance and extraordinary comfort to pursue life's adventures. 

SmartWool introduced wool to the world as a natural, 100% renewable performance fiber that is more comfortable than anything else on the market. Using the finest Merino wool, we made the most comfortable socks on the planet. Once people tried them, they were hooked on ultra soft, exceptionally breathable, temperature-regulating SmartWool. 

Since 1994, SmartWool continues to innovate. From socks featuring fit systems and new technologies, to a long list of super soft performance baselayers, midlayers, other apparel and accessories, you can experience the power of SmartWool comfort in whatever you do.

Specialties

Merino Wool Apparel, Merino Wool Socks, Outdoor Performance Apparel, High Performance Base & Mid Layers